Mergers, Acquisitions & Transactions
Buy-side and sell-side finance support, purchase accounting, transaction readiness, diligence support, financial reconstruction, capital raises and complex transition work.
CANNABIS FINANCE · ACCOUNTING · ADVISORY
Cannabis finance for companies building through complexity.
CPA with 20 years in finance and 13 years in cannabis, helping operators build reliable accounting, reporting and financial systems from startup through transactions and scale — with current operating experience in the fast-developing New York cannabis market.
RetailManufacturingCultivationExtractionTransactions
WHAT I DO
Senior finance capability without forcing every company into the same model.
Fractional CFO & Controller
Financial leadership, close discipline, reporting, budgeting, cash planning and decision support for growing operators.
Accounting Systems & ERP
Design and improve accounting workflows, reporting structures and system migrations across QBO, Business Central and industry platforms.
Audit & Financial Reporting
Rebuild incomplete financials, strengthen support, manage audit requests and prepare organizations for external scrutiny.
Cannabis Operational Finance
Finance grounded in the realities of cannabis retail, manufacturing, cultivation and extraction—not generic accounting applied after the fact.
Outsourced Accounting Team
A lean team of cannabis-trained accountants can supplement an internal department or provide a cost-effective alternative to building one from scratch.
NEW YORK MARKET
Not observing New York from the sidelines.
I am actively working inside New York’s adult-use cannabis market across finance, manufacturing, distribution, systems and compliance-adjacent operational buildout.
That matters because New York is still developing its operating norms. Finance teams need to solve for changing market conditions, licensing realities, wholesale relationships, cash flow pressure and systems that can scale before the market fully settles.
For companies entering, restructuring or scaling in New York, I bring both long-term cannabis experience and current market exposure.
SELECTED EXPERIENCE
Built in operating environments, not just spreadsheets.
Cloud Cannabis Company
Built financial systems from inception through an approximately $100 million run rate, serving as Controller and later CFO; supported two consecutive financial statement audits resulting in unmodified opinions.
Choice Labs
Led purchase accounting and audit work for the acquiree in a nearly $100 million transaction and migrated operating-company financial data from QuickBooks Online to Microsoft Dynamics 365 Business Central without operational interruption.
Veritas Farms
Managed accounting, financial reporting and equity transactions as the company grew substantially in market capitalization and played an integral role in private-placement raises exceeding $25 million.
Green Dot Labs
Served as interim CFO following complete finance-department turnover, stabilized the function and transitioned processes to the new internal finance team.
ABOUT
Finance should fit the organization—not the other way around.
I’m Luke Pryor, a CPA working across cannabis finance, accounting systems and operations, with 13 years inside the industry and current work spanning Colorado, New York and other major markets.
I’ve worked across the business lifecycle—from startup and fundraising through rapid growth, audits, acquisitions and transition. That includes retail, manufacturing, cultivation and extraction environments, along with public-company and capital-markets experience.
My approach is practical: understand how the operation actually works, build finance around it, and create reporting that management can use.
SYSTEMS EXPERIENCE
QuickBooks OnlineMicrosoft Dynamics 365 Business CentralMETRCDutchieFlowhubMJ FreewayFlourishTreez
LET'S TALK
Need senior finance help without adding another layer of overhead?
Based in Manhattan and working with businesses across multiple markets.